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深圳风采软件: Market Research

Marketing

The Steps of Creating Your Buyer Blueprint

Developing a good idea of who your best customers really are will help you find a strong market for your business.

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts -- and investments need to pay off in real and immediate marketing ROI.

10 Questions You Must Ask Before Buying a Business

Doing your due diligence before buying a company will earn you bargaining powerand help you avoid unforeseen problems. Here's what you need to know.

5 New Cannabis Trends You Need to Know

Looking to break into the cannabis business? New research points to the hot areas of growth.

Stay on Top of Your Site's SEO Ranking for Less Than $30

SerpCloud SEO can hold its own against Google's ever-changing algorithm.

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A promising new customer base is an enticing draw, but today's entrepreneurs must consider underlying factors that didn't exist a generation ago.

If you’re an entrepreneur starting a new business, doing market research can be vital in order to determine the feasibility of your business venture before committing substantial resources to it. Market research -- or the process of gathering, analyzing and interpreting information about a market to determine past, present and future customers for a product or service -- can occur in a variety of ways.

Doing market research means finding out information such as the industry as a whole, your competitors, where you stand in the market, product or service pricing and more.

It typically involves two types of data:

Primary research: This type of research you compile yourself or hire someone to gather for you, through conducting interviews, surveys, questionnaires and focus groups -- over the phone or through email. When conducting primary research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents. Specific research, on the other hand, is precise in scope and used to solve a problem that exploratory research has identified. Interviews are structured and formal in approach.

Secondary research: This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.

 
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