About Susan Gunelius
Susan Gunelius is CEO of KeySplash Creative Inc., a marketing communications and strategic branding company. She has authored a dozen books about marketing, branding, social media, copywriting and technology and is the founder and editor in chief of WomenOnBusiness.com, a blog for business women.
Books By Susan Gunelius
Build the Buzz and Sell the Sizzle
More From Susan Gunelius
Huge, risk adverse corporations with deep pockets are ready for when cannabis is legal.
With hemp just one step away from legalization, industry leaders predict far-reaching effects that will shape the future of cannabis in the US.
The future of the marijuana industry could change with anti-cannabis Jeff Sessions out as Attorney General
If you follow this 10-step process, you'll avoid the email mistakes that other marketers are making.
Divide and conquer your target audience with list segmentation and personalization strategies that make every email subscriber feel like your most important prospect.
Adhere to these five email marketing best practices to maximize your opt-ins, leads, email subscribers, conversions and sales.
From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want.
Find out what makes a lead magnet worth clicking on and learn how to create marketing content that attracts the consumers you want.
Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up.
Increase the number of people who opt-in to your email list by using these strategies to make your forms more effective.
Email marketing doesn't work unless you build a list of people who are interested in your products or services.
If you're trying to nudge your prospects to turn them into customers, these seven ideas can help.
When sending marketing emails, make sure you adhere to these seven guidelines so you don't end up on the wrong side of the law.
Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Follow these 7 steps to sharpen content for mobile users that they'll actually read, engage with and share, boosting your brand's word-of-mouth marketing.